Microgaming Rolled Out EmotiCoins Slot

Cheer up, Microgaming just rolled out their new online slot and they are buzzing with excitement because EmotiCoins slot is developed through a staff-powered innovation initiative. Since guys over at Microgaming are really excited let’s see what the fuss is about.

The Idea

Emoticon phenomenon is exactly that, a phenomenon, and lately, with the expansion of social networking, emoticons developed immensely. This was exactly what inspired Anna McChesney and Rob Mercer of Microgaming to pitch an idea at the Microgaming Idea Factory about an online slot that will center on emoticons. This 5 reels and 30 pay-lines idea was widely accepted and the initiative won the Spark Award 2017 for the innovation. Looks like emoticons are bigger than we imagined.

How did This Start?

According to Anna this idea was first submitted to the Idea Factory contest in June 2016 when Rob and Anna highlighted the use of emoticons in today’s world.

For example, including emoticons in Facebook posts can increase the number of likes by 57%, and Face with Tears of Joy is the most tweeted emoticon with over 16.5 billion tweets to date. All this info was found in Emogi Research from 2016.

The themed slot idea gained the sponsorship of the Business Intelligence team from an early stage, helping the duo refine EmotiCoins by suggesting game features that were most likely to be successful, based on the typical emoticon user.

Using these insights, these two pitched a unique set of emoticons alongside the feature sets to complement the game’s theme at their final pitch to the Decision Panel in November 2016.  Subsequently the slot was announced at the staff Christmas party in December as 1 of 5 winning ideas out of 27 total. A month later, the development team fully embraced the idea and started working on breathing life to EmotiCoins.

The Light of Day

After more than 6 months of hard work on bringing the slot to life, EmotiCoins slot is ready to delight players with a mixture of vibrant graphics, upbeat soundtrack and exciting wilds, brought to life by a crew of cheerful emoticons including favourite ones such as Tears of Joy, Kiss and Winking Face.

EmotiCoins boasts not just one, but two brand new wild features in both the base game and free spins: Wild Blast and Wild Stickers. Wild Blast can trigger on any spin to grant additional 5 Wilds and award a guaranteed win. Wild Stickers on the other hand when they appear during Free Spins feature will act as sticky wilds.

You can test this slot on both desktop casino, and on the go in mobile casino, so don’t waste time and head to any Microgaming Casino for your test spin.


News source: https://www.askgamblers.com/gambling-news/industry/microgaming-rolled-out-emoticoins-slot/

Casinos embrace esports even as they work to understand it

Casinos are slowly embracing competitive video game tournaments as a way to help their bottom lines, but the money is coming from renting hotel rooms to the young players and selling them food and drinks, not from turning them into gamblers.

Like most other ways gambling halls have tried to attract millennials and their disposable income, it hasn’t been easy. Caesars Entertainment was first in the nation to adopt skill-based slot machines to woo millennials in Atlantic City, but bailed on them after a few months when the response was underwhelming. Other Atlantic City casinos still use them, however.

Competitive video game tournaments, known as esports, are a growing industry around the world. The fast-paced action, vivid graphics and often violent on-screen action is catnip to millennials, the audience casinos are targeting as their core slot players grow old and die.

But it’s been difficult to move them from the video console to the craps table.

“Everybody’s still trying to figure out: How do you make this appealing for the consumer and make sense for the business? How do we all profit from this?” said Kevin Ortzman, Atlantic City regional president for Caesars Entertainment, which owns three casinos in the city.

The company in March hosted an esports tournament at Caesars that drew about 900 competitors and spectators.

The bottom line result was encouraging, if not dynamite.

“We certainly experienced a spike in our hospitality offerings — the hotel, food and beverage side of things,” Ortzman said. “We didn’t see as much on the gambling side, which we weren’t terribly surprised by.”

But he said coming up with ways to attract millennials is a necessity for the casino industry as a whole, adding that esports players could be cultivated to embrace casinos for video game competitions the way their parents and grandparents went there to play slot machines.

Gambling requires discretionary income and free time, things that people starting their careers or families may not have in abundance, said David Schwartz, director of the Center for Gaming Research at the University of Nevada-Las Vegas.

“The big question is whether people who are 40 or 20 now will begin to play casino games as they get older,” Schwartz said. “This isn’t a given.”

Schwartz agreed the real money for casinos in esports tournaments comes from ancillary spending on food, drinks and hotel rooms.

The Caesars video tournament offered $200,000 in prize money, including a $70,000 top prize, that lured players like Jose Mavo, of Charlotte, North Carolina, who has been playing competitively for a decade and has become a casino customer as a result of being in tournaments hosted by gambling halls.

“We had a tournament in Vegas, and that was the first time I went to a casino, so ever since then, I’ve been gambling quite a bit,” he said, listing blackjack and roulette as favorites.

Alec Collins, of Piedmont, South Carolina, who goes by the competitive name Shock, is only 18, so he’s three years away from gambling legally. But it’s something he’d like to try then.

“I love Atlantic City so in a few years I would definitely come back and experience the casino a little bit,” he said.

Until then, he added, referring to the video game competition, “We’re just here to shoot our guns.”

Wall Street sees growth potential in esports. Deloitte Global pegged the worldwide esports market last year at $500 million, up from $400 million in 2015, and estimated the industry has a global in-person or online audience of nearly 150 million people a year.

Newzoo, a company following the esports market, predicted in a report that esports will generate nearly $700 million this year, including media rights, ticket and merchandise sales, brand partnerships and game maker investments. The company projects that figure will surpass the $1.5 billion mark by 2019.

One of the biggest supporters of esports among casino owners is Seth Schorr, CEO of the Downtown Grand in Las Vegas, whose casino regularly hosts video game tournaments that, he said, “make a little bit of money.” But Schorr said the tournaments offer other revenue opportunities, including suites for groups and meal packages.

“Is it the silver bullet? Of course not,” he said. “Is it one tactic in an overall strategy? Of course it is.”

News source: https://www.cnbc.com/2017/08/08/the-associated-press-casinos-embrace-esports-even-as-they-work-to-understand-it.html

WinADay Casino announces Bitcoin facility for quick and easy banking

Players at WinADay Casino can deposit and withdraw from their casino accounts now using bitcoin. As more people warm up to the cryptocurrency more online casinos are offering it as an option for deposits and withdrawals. As operators face less costs in processing bitcoin than credit or debit card transactions, they can offer players increased bonuses and other incentives.

WinADay is has taken steps to make sure that the exchange rate for the alternative currency is always accurate. Every 15 minutes the facility averages out the rate over the top three exchanges and updates the conversion rate for USD. All bitcoin deposits are converted to USD and automatically added to players’ balances.

“Bitcoins are fast,” said WinADay Manager Michael Hilary. “Deposits are instantly credited and withdrawals are processed the very next business day following the approval of the withdrawal. No one wants to wait to spend their winnings and Bitcoins will be the quickest way for a lot of players to get their money.”

For those who don’t have a digital wallet yet, it’s good to know that the process is quite simple and only takes a few minutes to set up. Just navigate to a Bitcoin exchange like Coinbase and sign up, connect and verify your bank account, purchase bitcoin, and you are ready to deposit to your casino account.

For those concerned about security, Bitcoin is the safest and most secure way to do business online. Your transactions will be processed over SSL encryption. That’s the same security banks offer, and your wallet and private key will be stored using the virtually un-hackable AES-256 encryption. It’s also the most friction-less method of purchasing anything online with only two clicks needed in most instances to complete a transaction.

Bitcoins are already accepted by hundreds of thousands of merchants online and some places, such as Las Vegas and most major cities even have Bitcoin ATMs so you can simply go to the corner machine and convert your digital currency into green cash whenever you want to. All online transactions are instant so it’s easy to get the money back into your bank account as USD too.

Bitcoin is the most popular digital currency available but experienced users may want to use alternatives as a personal preference. WinADay Casino will be adding more “altcoin” options for deposits and withdrawals in the near future.

New and returning players can access WinADay casino by clicking here to claim a 100% match bonus (BTC100) and play on more than 30 premium slots created by Slotland Entertainment. Most of the games at WinADay are tied to the site-wide progressive jackpot which currently sits at nearly a quarter of a million dollars. WinADay has been paying winners in the US and elsewhere since 2007, and their sister site, Slotland, has been paying winners since 1998.

News source: https://news.worldcasinodirectory.com/winaday-casino-announces-bitcoin-facility-for-quick-and-easy-banking-48217